Herbal Tea is worldwide one of the top 3 beverages consumed. This is both for supporting good health as well as for healthy hydration. The raise of herbal tea consumption over the past years, especially in women, is based on the desire to cut out caffeine in the quest of a healthier lifestyle. A recent article published in the Daily Mail highlights research that the consumption of black tea has fallen in the UK a third in five years with women aged 31-35 being the main contributors to this. Coffee consumption fell from 56 per cent to 52 per cent.
There is a remarkable increase in the consumption of healthier beverages like herbal tea spurred on by the interest of celebrities who are ‘on the search of good looks, pure skin and anti-ageing products.
An increasing number of women are turning to herbal drinks to help them cope with more stressful lifestyles which often entail having to balance careers, relationships and family life. It is well known that herbal tea containing camomile to have a calming effect, peppermint tea to aid digestion or Elderflower helping the immune system. Bill Gorman, executive director of the Tea Council, said: ‘It is true to say that herbal and fruit teas are the fastest-growing sector of the tea market at the moment.
Read more: http://www.dailymail.co.uk/health/article-76450/Women-prefer-herbal-tea-cuppa.html#ixzz1EGYiIu6m
Indeed, the shift from black to the healthier herbal tea has seen sales of herbal tea raised in traditionally black tea drinking country UK by 60 per cent in a year. This shift in popularity can be attributed not only to the perennial personal detox with liver and kidney supporting herbal blends but also to a changing corporate attitude towards health in the workplace with corporate business increasingly adding health teas as a third option to regular tea and coffee during their board meetings
Herbal tea overtakes Coca Cola consumption
Even China, the quintessential country of black and green tea consumption herbal tea has seen a spectacular rise in herbal tea consumption based on five main motivations: “Family Health Care”, “Cultural Experience”, “Natural Health Preserving”, “Internal Heat Clearing” and “Fashion Chasing”. In the Lingnan Region for example in 2008, sales amount of herbal tea had reached 6 million ton, more than twice as the amount of consumption of Coca Cola in the same region. Herbal tea production in Guangdong province has keeping a yearly growth of 40%, the herbal tea sales amount is expected to reach 12 million ton in 2010, surpassing Coca Cola.
Not all herbal tea are created equal
The fact that big companies are now jumping onto the bandwagon of selling herbal tea is an indication of this growing trend toward satisfying a growing population wanting a healthy daily beverage option. However, not all herbal teas are created equal. Most mass produced herbal teas which are sold in tea bags contain aged and inferior herbal materials which are often sprayed with a flavour (e.g. pineapple, fruit or raspberry flavour) to make up for their poor quality. They are no more than a hot beverage to hydrate and lack the typical refreshing and vitalising flavour of real herbal teas.
For a herbal tea to truly having the health benefit that people are looking for they need to have 5 attributes:
1) Only medicinal quality of herbs give health benefits – poor quality mass produced herbs will not increase health
2) They need to be certified organic which means that they are free of pesticides and herbicides which are known to be harmful to the body
3) Real herbal tea is made with loose herbs - powdered or finely cut herbs quickly lose their medicinal properties (e.g. essential oils) and flavour; furthermore conventional tea bags act as a filter and don’t let all of the medicinal properties of the herbs infuse into the water
4) The recipe of tea remedies needs to be properly formulated so that it can tone specific body functions
5) Take them regularly, best 1-3 cups a day. It is the small daily step of health care that creates good health now and in the future
In many countries of Europe, the US and Asia herbal teas of medicinal quality are a key strategy used by the broad population to stay healthy or as a fist line of defence when discomfort strikes. They can be bought from pharmacies, health stores or reputable websites.
For your selection of health enhancing daily teas check out:
http://www.artemis.co.nz/


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